About Us

At BizAcadeMe, we understand that running a small business comes with challenges at every turn.

That’s why we’ve built an online store dedicated to providing affordable, practical solutions to support small business owners in every aspect of their journey.

Our Goal?

Is to help small business owners not only solve immediate problems but also think ahead, exploring areas they may not have considered yet.

Browsing our shop isn’t just about finding a quick fix—it’s about discovering new opportunities for growth and improvement.

What makes BizAcadeMe different?

Specialist-Curated Content

Our products are created by small business support experts who understand real-world

challenges.

Cost-Effective Solutions

We know budgets can be tight, so we offer high-value resources at prices small business owners can

afford.

A Holistic Approach

We encourage owners to look beyond daily operations and think strategically about their long-term success.

The Trade-Offs:

We encourage owners to look beyond daily operations and think strategically about their long-term success.

Meet the Team of Professionals

Elmarie

Founder

Carolin Botha

Carolin Botha is a seasoned computer software trainer with nearly 30 years of experience helping small businesses navigate technology.

As founder of SCA - Computer Software Training and Support, she specialises in Microsoft 365, AI tools, Sage Accounting, and Canva. Her practical approach is built on a simple philosophy: she only teaches software she personally uses and trusts in her own business.

Paul Hartnady

Paul Hartnady brings 40+ years of business development expertise across sales, marketing, and advisory roles.

A Fellow of the Institute for Independent Business, Paul has developed unique selling methodologies that boost financial productivity for clients ranging from BP and Shell to numerous SMEs.

Raksha Mahabeer

Meet Raksha Mahabeer, your charismatic host for this SME masterclass series.

With 18+ years crafting strategies for giants like Standard Bank while empowering 100+ SMEs, she combines strategic expertise with her "mental minimalism" framework to help entrepreneurs simplify complexity and achieve meaningful growth.

Brad Watridge

Brad Watridge has over 27 years of experience, driven by exploring what success truly means across Southern Africa. His strategic engagement with businesses of all sizes focuses on B2B relationships and empowering SMMEs to thrive.

As a published co-author, he shares insights on business growth while championing hard work and integrity over empty displays of wealth.

Este Pretorius

Este Pretorius, CEO of Boost Sales, is a multi-award-winning LinkedIn marketing expert and sales leader who delivers measurable business growth through AI-driven techniques.

She gets results by creating high-converting sales systems that attract and convert high-value clients, combining AI, data, and sales psychology to drive real revenue growth.

Join the SME Community

BizAcadeMe and it's Associates/Partners can not and do not make any guarantees about your ability to get results or earn any money with our ideas, information, tools, or strategies.

Nothing on this page, any of our websites, or any of our content or curriculum is a promise or guarantee of results or future earnings, and we do not offer any legal, medical, tax or other professional advice. Any financial numbers referenced here, or on any of our sites, are illustrative of concepts only and should not be considered average earnings, exact earnings, or promises for actual or future performance. Use caution and always consult your accountant, lawyer or professional advisor before acting on this or any information related to a lifestyle change or your business or finances. You alone are responsible and accountable for your decisions, actions and results in life, and by your registration here you agree not to attempt to hold us liable for your decisions, actions or results, at any time, under any circumstance.