Este Pretorius is the CEO of Boost Sales and a multi-award-winning marketing strategist, digital expert, sales leader, and AI-driven business growth expert. She has a proven ability to drive scalable revenue, optimise marketing performance, and engineer high-converting sales systems through her expertise in LinkedIn and digital optimisation strategies.

As a recognised LinkedIn authority, Este specialises in integrating AI, data analytics, and sales psychology into LinkedIn marketing approaches that effectively attract, engage, and convert high-value clients.

Her technical expertise extends to comprehensive LinkedIn profile optimisation, strategic content development, and full-funnel marketing execution, ensuring that every aspect of the client's LinkedIn presence—from discovery to conversion—is meticulously mapped, optimised, and designed for maximum impact.